The market is busy, and it’s only getting busier. MGAs who stand out usually do so with a clear point of differentiation.
We’ve worked with many MGAs navigating this landscape, and a few consistent themes keep emerging. The ones gaining traction tend to focus on a few key areas.
1. Focus on What You Know Best
Trying to cover too much ground can water down what makes you effective. MGAs who know their space inside and out tend to earn trust more quickly and make stronger decisions. A clear focus helps your team work smarter and gives your partners more confidence in what you bring to the table.
2. Show What the Data Says
It’s one thing to say you’re disciplined or effective. It’s another to have results that show it.
When you can share metrics or trends that reflect your approach, conversations tend to move more efficiently. People want to know how you think—and how that thinking plays out in the numbers.
3. Make it Easy to Work With You
A smooth process leaves a lasting impression. Whether someone is submitting business, asking a question, or managing a claim, the experience matters.
The details add up: clear documentation, fast follow-ups, helpful tools, and consistency across the board. None of this is complicated, but it requires attention. MGAs who pay attention here tend to see it returned in the form of loyalty.
4. Build the Kind of Partnerships You’d Want
This industry still runs on trust. The MGAs who show up consistently and communicate clearly tend to stay top of mind.
Be reliable, stay responsive, and show you’re serious about solving problems alongside your partners.
5. Stay Curious
There’s always something to refine. That mindset shows up in MGAs who ask tough questions, look closely at data, and look for ways to evolve, not just because others are, but because they want to keep getting better.
That curiosity makes a difference over time.
Differentiate with Confidence
MGAs don’t need to do everything. The ones gaining traction are usually clear on what they do best and committed to doing it well. That clarity shows up in both their results and their relationships.
For those who want support refining their focus and growing with intention, we’re here to help. Learn more about how we support MGAs: https://accelerant.ai/underwriters-and-mgas/