Member Spotlight: Rednil Insurance Brokers—Serving Niche Markets with Expertise and Accelerant’s Support

The Big Picture

In the specialty insurance market, niche industries like bowling alleys and pickleball clubs often struggle to find tailored coverage that meets their unique needs. Rednil Insurance Brokers has become a leading provider in these spaces through its two program brands: Western Bowling Proprietors Insurance (WBPI) and Pickleball Insurance Program (PIP). With a focus on underwriting profitability and exceptional service, WBPI has become the largest insurer of bowling alleys in the U.S., covering over 500 locations, and has rapidly expanded into the quickly growing pickleball market.

The Solution

Rednil (which is the family’s last name spelled backwards) was born out of a family legacy in specialty insurance. Cameron, the second-generation leader, took over the business in 2017 and has since quadrupled its size, growing revenue from $850K to $4.5 million. Their vertically integrated model—combining underwriting, distribution, and claims expertise—has allowed them to dominate niche markets while maintaining underwriting discipline.

A Commitment to Service

For Rednil, insurance is more than just a business—it’s about advocating for small business owners who often lack the resources to navigate complex insurance landscapes. Whether bowling center proprietors or pickleball club operators, they take pride in fighting for its clients.

Cameron explains, “We focus on very small slices of the small business community, but we aim to excel in those segments. Our model has always been vertically integrated, which is critical to our success.”

The Rednil Difference

What sets Rednil Insurance Brokers apart is its deep expertise in niche markets and its ability to deliver tailored solutions. By focusing on underwriting profitability and leveraging data-driven insights, WBPI has achieved average loss ratios of around 40%, with some years as low as 32%. Their success lies in their hands-on approach, which avoids reliance on sub-producers and maintains control over every aspect of the underwriting process.

Finding the Right Partner in Accelerant

Rednil’s partnership with Accelerant began in 2022. Cameron recalls: “I called Joe Zuk, with whom I had an existing relationship, and he connected me with Accelerant. They delivered on their promise to help establish a program in under 90 days—something unheard of in the industry.”

Accelerant’s collaborative model and open-minded approach have been a game-changer. Cameron highlights an example: “We pitched them on axe throwing, and they were willing to listen. They said, ‘Let’s hear your argument.’ That’s not typical in this industry. And guess what? We haven’t had a single claim on that risk.”

Unlocking Efficiency with Accelerant’s Tools and Member Services

Rednil has benefited from Accelerant’s digital platform, which aggregates and visualizes data in ways that manual processes never could. Cameron notes: “The platform is fantastic for combining data streams and showing me what’s really going on. It’s the first partnership I’ve had that allows me to visualize and aggregate data so effectively.”

Additionally, Rednil utilizes Accelerant’s Member Services to connect them to vendors, including InsCipher, to streamline regulatory compliance and reduce friction costs. Cameron adds: “We use InsCipher and take advantage of the pricing Accelerant negotiates for us. It’s been a huge help in simplifying our processes and improving efficiency.”

They also leverage Accelerant’s claims TPA partnerships, which have improved service and results across both property and general liability lines.

Looking Ahead

With a strong foundation and a clear vision, WBPI & PIP are poised for continued growth. Their goals include scaling the pickleball program to match the size of their bowling business and exploring a third niche market. Cameron envisions growing revenue to $45 million and expanding the team to 60 employees while maintaining a close-knit, service-driven culture.

“I want the company to be really good at what it does, and I want the team to be big enough to get things done but small enough to still have a relationship with everybody,” he says.

A Long-Term Partnership

Cameron sees Accelerant as the ideal partner to support Rednil’s ambitious goals.

“Every time we’ve come up with something we needed, Accelerant has been able to address it. They’ve enabled our growth over the last two years, and I have no reason to go anywhere else.”

With a foundation built on expertise, innovation, and a commitment to their clients, WBPI & PIP are not just insuring niche markets—they’re empowering them to thrive. Supported by Accelerant’s partnership, Rednil is poised to continue leading the way in specialty insurance, delivering tailored solutions that make a real difference for small businesses across the country.